Global and China Advanced Driver Assistance System (Adas) Industry 2014-2015

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Advanced Driver Assist System (ADAS) is the basis for intelligent driving and automated driving, and is also the specific application of active safety technology. ADAS can be generally divided into two categories: safety assistance and convenience/comfort assistance, with some systems integrating the pair of them.

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The application of ADAS system can significantly reduce the number of traffic accidents and the severity of injuries. At present, the greatest motivation to develop and adopt ADAS comes from more stringent requirements on safe driving from governments. Developed countries, such as the ones in Europe, USA and Japan lay down stipulations on ADAS configuration in new vehicles with respect to legislation and rating requirements (NCAP), generally requiring ADAS to have functions of forward collision avoidance (FCA) and lane departure warning (LDW). The forerunner EU also puts forward requirements on automatic emergency braking (AEB), lane keeping assist (LKA) and even pedestrian detection.

ADAS has been among the fastest growing field in automotive market and is expected to register a CAGR of 34% during 2013-2017. Currently, developed countries in Europe and America have had nearly 8% of new vehicles equipped with ADAS, compared to merely about 2% in emerging markets. It is predicted that 50% of new vehicles will carry ADAS by 2022 globally.

ADAS consists mainly of sensors, chips (with signal processing and data computing chips as its core), algorithm software, etc. Sensors are usually developed and supplied by system integrators; chips and algorithm software...