Global Trade Nissan & Subway

Critically discuss the evolution of relevant global trade distribution processes over the next few years for Subway and Nissan.

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Word Count: 2,702

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Table of Content

Introduction 3

Subway Global Distribution & Operation 5

Overview of Nissan’s Global Trade 9

Conclusion 12

References 13

Introduction

The 21st century is experiencing an intensified pace of changes in the macro-field due to the rapid advancements of technology, the decrease in barriers for communication and transportation (Kedi & Mukherji, 1999), and rapid global growth and adaptability to these changes of various companies; which through different global operation strategies have managed to create global awareness and strive in highly competitive markets. Additionally, literature has shown that due to such rapid pace of internationalisation, even firms with no motive of globalizing “suddenly embrace rapid and dedicated internationalisation” (Bell, McNaughton,& Young, 2001).

On this note, this report intends to have a particular overview of Subway and Nissan’s current global operation and distribution strategies, as through a critical and analytical analysis of these two global conglomerates, who pursue rather different strategies for global reach, one can envision a more holistic view of how companies are able to adopt different strategical and operational pathways, and still manage to overcome such volatile times and stay ahead of competition. Additionally, this paper will intend to identify, compare and analyse Nissan and Subway’s global strategies so as to comprehend the drivers for current global success as well as to be able to predict future evolution and impact of such strategies on the companies.

Firstly, one should note that both Subway and Nissan were established as small, national businesses;...