Advertising

MGM 670 Fall 2014

IMC Group Project Arun Lakshmanan

Your goal is to develop an integrated marketing communications campaign. You will accomplish this goal by working in teams of three people. The campaign will be due in five parts, all with different due dates throughout the semester.

Your first two steps involve

1. Form yourselves into teams of three (each team has the freedom to choose a name for itself – something to rally around (). A list of the people in your group is due at the beginning of class on 9/17/14. This list must include student names and e-mail addresses. Each group should decide on a group representative who will be responsible for being the key contact to the instructor. Any person not on a list handed in at the beginning of class on 9/17/14 will receive a 5% deduction on their entire project grade. This is equivalent to a 15-point penalty.

2. Hand in a list of 3 ideas for your project (i.e., 3 brands). List your first choice for a project as #1; your second choice for a project as #2; and your last choice for a project as #3. This can be a simple hand-written list, but it must be handed in at the beginning of class on 9/17/14.

Notes on the Selection of Product:

--Each team will select the product or service they want to promote. However, I will have final approval.

--Two factors should guide the selection of product/service. First, the product/service should be suited to national print and television advertising. Second, each team should select a product/service that has room for improvement. In other words, the product/service could benefit from changing its marketing communications strategy. Do NOT choose “market leaders” as they do not demonstrate a lot of room for improvement.

Each of the 4 written parts of your project (explained below) must have a cover sheet stating the name of your product, students’ names and e-mail addresses.

PART ONE: Proposal

Due: Sep 22, 2014

Length: One to...