Smart Phones

Introduction of I-Phones in the Market

Kerry Gay

Embry Riddle Aeronautical University

Introduction of I-Phones in the Market

Introduction

Technology is advancing with the passing years and it strongly influences the behavior and demand of people living in different societies. The Apple Inc. is known as an innovative technological company, which has introduced various technological gadgets. The company is known for its amazing ideas, innovative products, and effective strategies that have helped in achieving competitive advantage over others. The Apple products are present all over the world and have influenced the behavior and demand of people in different ways. When I-Phones were introduced in the market by Apple Inc. it brought revolution in the industry. The innovative products influenced the people and captured their attention in a unique way. The demand of I-Phones is very high and according to the statistics the production is unable to meet the demand in the introductory phase of the product (Nughes, 2014).

Discussion

Every year Apple Inc. launches a new model of iPhone, which is based on innovation, uniqueness, and technology advancement. When iPhone was launched initially, it took time for the company to capture the attention of people. With the passing years, Apple has gained many loyal customers that purchase the new products launched by the company. Considering the demand and supply of iPhones in the market, it can be seen that the demand is high and supply is low in the introductory phase of the new models in the market. The company was unable to meet the demands of customers, which was increasing with the passage of time (Bradley, 2013).

The Apple Inc. has set high prices for their products, which has affected the demand of the iPhones in the market up to a great extent. The price of the iPhone is one of the factors that have reduced the demand of iPhones, and many people have moved towards the smartphones offered by other companies....