Submitted by: Submitted by SmithJns
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Category: Other Topics
Date Submitted: 01/29/2015 02:59 AM
Mobile payment is the purchase of a product/service using a Mobile phone or Money transfer from a mobile device to another mobile device. In Mobile payments the goods or services purchased may be physical, or virtual. Mobile payments use mobile phone as a payment method rather than an alternative channel to send payment instructions. A Mobile payment can be made in person, example: at the checkout counter in a retail store, or remotely, using mobile internet or cellular network infrastructure. Mobile payments do not include mobile financial services, such as mobile banking. Mobile payments is different from Mobile banking in which payments has been made by Mobile web browser or Mobile banking App, and is simply an extension of online functionality from the personal computer to a mobile phone. The global mobile payment market is growing at a CAGR of 35% between 2014-2020
There are numerous market drivers involved like the rigidity of banks and other inefficiencies in their services, exponential growth of mobile phone users in the world, increasing share of smartphones in the mobile phone market, micropayments, transfers involving more than one currency, growth of e-commerce and its cost effectiveness, etc. Loyalty programs and coupons/ discounts are big motivators which are usually accessed where mobile payments are concerned.
The report has extensive geographical and regulation coverage of several emerging and developed markets in depth. It also does a company analysis of 14 key mobile payment companies
Application analysis of Mobile Payment Market:
• Prepaid Mobile Wallet
• Close loop payments
• Person to Person (P2P)
• Carrier Billing
• Mobile Commerce (POS)
Regulatory implication in markets
Developing markets
1. India
2. China
3. Vietnam
4. Philippines
5. Kenya
6. Rwanda
7. Zimbabwe
8. Nigeria
9. Tanzania
Developed markets
1. United States of America
2. United Kingdom
3. Sweden
4. Finland
5. Norway
6. Sweden
7. Germany
8. Australia...