Marketing Strategy

MARKETING STRATEGIES OF DIFFERENT GLOBAL BRANDS

INTRODUCTION

To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are through how you will reach them to how you will retain your customers, so they repeatedly buy from you.

MARKETING PLAN

Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.

FIRST STEP

TO FIGHT AND WIN WITH YOUR COMPETITION

And then be a Market Leader

BMW

MARKETING STRATEGY OF BMW

• Bavarian Motor Works (BMW) is a German automobile, motorcycle and engine manufacturing company founded about 97 years ago currently serving worldwide with subsidiaries and manufacturing plants in over 13 countries on five continents. BMW is a large company with an average annual production output of 1481253 globally supplied automobiles and challenged by a number of strong competitions from other luxury automakers including AUDI and Mercedes-Benz. In order to achieve its marketing objectives more effectively, BMW has well invested in strategic use of electronic and communication technology to create

competitive advantage through e-marketing.

FEDEX

IMPORTANT DATA

FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 when it was founded. It hires over 300 000 employees. Revenues amount to $ 45 billions and net income with over $ 2 billions.

STRATEGY

The unique FedEx operating strategy works seamlessly - and simultaneously - on three levels:  Compete collectively by standing as one brand worldwide and speaking with one voice.  Operate independently by focusing on our independent networks to meet distinct customer needs.  Manage collaboratively by working...