Peru: Incumbent Mobile Operators Face Rising Competitive Pressure from New Entrants

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‘Peru: Incumbent Mobile Operators Face Rising Competitive Pressure from New Entrants,’ a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Peru’s mobile and fixed telecommunications and pay-TV markets based on comprehensive proprietary data and insights from our research in the Peruvian market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony and broadband, mobile and pay-TV sectors, in addition to a review of key regulatory trends.

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Key Findings

The Peruvian telecom services market will record total revenue of $5.0bn in 2014, registering a year-over-year growth of 0.9% (in local currency terms, total market revenue will expand by 5.9% in 2014). With the fifth largest population in Latin America, Peru is home to the seventh largest telecom services sector in the region.

The mobile market in Peru is characterized by a particularly strong duopoly, with Movistar and Claro accounting for close to 94% of the country’s total mobile subscriptions. Going forward, we expect Movistar and Claro’s share of the market to decrease as they face increasing competition from Entel (formerly Nextel Peru) and new entrant Bitel, which are implementing aggressive pricing strategies.

With a year-end 2014 estimated penetration of 5.9%, broadband penetration remains low when compared with that of other markets in the region.

The Peruvian pay-TV market generated an estimated $351m in service revenue in 2014. With an estimated...