Small Business Project "Wow Playgrounds"

Executive Summary

We are here to promote and scale up the growth of the kids entertainment sector in Morocco. Our business offers made-to-order playgrounds fully customizable according to our clients needs in terms of space, children age, and entertainment preferences. Our playgrounds are designed to bring joy to children by creating a safe and stimulating play environment. We ensure the quality of our playgrounds as we are empowered by our prominent supplier in the United States.

Our targeted demographic characteristics for the gender will be both male and female. Concerning the marital and family status, we target mainly parents and single persons in charge of kids of age from 5 to 12 years. The location is a crucial element in our target market profile as the basis for the acquisition of our playgrounds requires the appropriate space; therefore we target mainly Villa neighborhoods and residential housings.

Our indirect competitors are restaurants and parks (Megamall, Magic park), only one direct competitor existing which is Palitash disadvantaged by the location in northern Morocco. Our business will combine differentiation with focus strategy. It will enable us to center on a given segment or two with which our strengths best align. This more focused approach will allow us to maximize efforts in marketing to the selected segments and invest our advertising resources to convince the segments of our brand's superior benefits.

Wow Playgrounds is a Partnership corporation (SARL) that will be privately owned by 4 associates namely:

Med Amine BEKKAL | Med AmineMOUSSAMIH | El Mehdi BERHMI | OtmanYAACOUBI |

General Manager | Chief Financial Officer | MarketingManager | Logistics and distribution Manager |

Any start up business strives to achieve these objectives; to survive, be profitable and sustainable. Our financial management concentrated on these objectives in the analysis. To start up, each one of us invested 200,000 MAD. We invested our initial...