Debit Card Loyalty Programs: Industry Research, Analysis and Latest Trends Report

ResearchMoz.us include new market research report " Debit Card Loyalty Programs: Global Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Debit card issuers use loyalty and reward programs as tools for customer acquisition and retention, as the programs provide scope to deepen banking relationships and generate revenue. A number of challenges, including regulation, have limited issuers’ ability to fund reward and loyalty programs through interchange revenue. Loyalty programs have become highly commoditized, leading to perceive falls in their values by consumers, and compelling debit card issuers to re-evaluate their strategies and adopt new loyalty solutions.

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Changes in technology, regulation and consumer behavior influenced the evolution of debit card loyalty programs during the last decade. Loyalty programs are maturing in many countries, rewarding customers’ overall banking relationships, rather than just debit card spending. Products such as overdrafts, direct debits, utility payments and savings accounts offer room for increased revenue generation for banks, compensating for lower interchange fees earned from debit card spending. Both issuers and card schemes are partnering with airlines, hotels, resorts and retailers to offer merchant-funded rewards. In addition, banks have increasingly focused resources on core banking, due to rising pressure on profits. Consequently, peripheral activities such as marketing and loyalty programs for debit cards are increasingly being outsourced.

Synopsis:-

The report provides insights into the changing dynamics of debit card loyalty programs:

It analyzes market opportunities and consumer preferences for debit cards.

It explores emerging loyalty models for debit card customers.

It discusses the impact of technology such as advent on of mobile...