Mercedes Benz Brand Analysis

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BACKGROUND OF MERCEDES BENZ

FOUNDED

Mercedes Benz parent company called “Gottlieb Damlier” (www.Damlier.com) was created in 1824. It was not until 1926 that the “Mercedes Benz” brand was founded by Carl Benz and was handled by “Mercedes Benz Automobil GmbH and was presented for the first time at the Berlin Motor Show introducing the developed passenger car models “W02 (8/38 HP two liter car) and W03 (12/55 HP three liter car) in October 1926.

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MERCEDES BENZ W02

*Interesting Facts*

Although there is no exact inventor of the automobile, but it is believed that Carl Benz is not just the inventor of the Mercedes Benz but also the inventor of the automobile in 1886.

The W140 featured double glazed windows and a heater system that can blow hot air even when the engine was shut off!

The very rate 450SLC 5.0 is the only internationally successful rally car that carries an automatic gearbox that has never failed through ANY event.

The Mercedes 500E took only 18 days to make.

OPERATION LOCATIONS

Mercedes-AMG GmbH

Daimlerstraße 1

71563 Affalterbach

Germany

Mercedes-Benz U.S. International Inc.

1 Mercedes Drive

Vance, Alabama 35490

USA

Beijing Benz Automotive Co., Ltd.

No. 8 Boxing Rd., 

Beijing Economic Technological Development Area (BDA)

Beijing 100176

P.R. China

Mercedes-Benz Bremen Plant

Mercedesstraße 1

28309 Bremen

Germany

Mercedes-Benz Manufacturing South Africa (Pty) Ltd.

East London Plant

7 Settlers Way

Gately Industrial Township

East London, 5200

South Africa

Smart France S.A.S.

Europôle de Sarreguemines

57913 Hambach Cedex

France

Mercedes-Benz Hamburg Plant

Mercedesstraße 1

21079 Hamburg

Germany

MDC Power GmbH

Rudolf-Caracciola-Str. 1

99625 Kölleda

Germany

Mercedes-Benz Rastatt Plant

Mercedesstraße 1

76437 Rastatt

Germany

Mercedes-Benz Sindelfingen Plant

Bela-Barenyi-Straße

71063 Sindelfingen

Germany

Daimler AG

Headquarters / Mercedes-Benz Untertürkheim Plant

Mercedesstraße 137...