Haier

Haier profile

* In 1984, Haier was founded in Qingdao, China. It is a collective enterprise which has a shortfall of 1.47 million yuan and on the verge of bankruptcy.

* In 2014, Haier's global turnover realized 200.7 billion yuan (increase 11%), and profit is 15 billion yuan (increase 39%), the growth of profit is three times of the growth of revenue.

* In 2014, Haier has five global R & D centers, 21 industrial parks, 66 trading companies, 143,330 sales outlets, and users around the world in more than 100 countries and regions.

* According to Euromonitor published in 2014, Haier has sixth named world first in retail sales of large home appliances.

* Haier becomes one of the largest household electrical appliances manufacturer in the world, and it is one of the most valuable brands in China.

Haier culture

The central of Haier is innovation, the pursuit of Haier is higher goal.

---- Haier CEO Zhang ruimin

Haier model of innovation

The model of innovation for Haier is the Second Generation Innovation Model - Market Pull Model, which means Haier develops the products are based on the market needs.

Due to these innovation products are focus on market, they are incremental innovations

Examples

There are some examples of Haier which focus on different markets needs to produce different products.

* In US, Haier designs the French door refrigerator, which more than 500 Litres and with a drawer can put down a complete Turkey

* In Japan, due to the young man lived in the small flat, there is no place to put the big washing machines, Haier designs a small size of washing machine, which called "personal laundry room“

* In Nigeria, because the local voltage is instability, store food always melted when power outage, Haier designs the "100 hours don't defrost freezer”