Nestle Case

Advertising discouraged breast feeding and encouraged powered milk formula. Stop all consumers advertising and direct sampling to mothers. The result of malnutrition and death among third world country babies associated with misuse and disregard to the directions of Nestle products. Not responsible for the actions and the neglect of its consumers. Formula was mixed with this highly contaminated water. Parents diluted the formula in order to stretch the supply. The increased use of formula feeding among third world countries was the contraction of HIV at a mother’s breast.

Company image and global awareness are major contributors to the success of a company.

二 Develop a (global) marketing campaign designed specific to the country, supporting breastfeeding and its benefits. Educate or fund the education of communities about breastfeeding. Market bottle feeding and formula as options to mom’s if they are sick, malnourished, or if the baby isn’t gaining adequate weight. Offer testing for HIV and other contagious diseases that can be passed from a mom to her baby via breastfeeding.

1 By setting the public strait with their stance on the issue, assure the public of your concern, and maintain a positive global and company image.

2 Educating the public on the proper use of its products is essential in showing continued support.

3 Follow the guidelines of the “WHO” and the governments of these countries.

三 Recommendations on Protecting Themselves from Future Attacks

Learn and know the culture of the nation you are doing business in.

Their marketing strategies and advertisements fit in with the culture and promote things specific to the society that are most important. Do research of the HIV rate and how to contract it via breast milk in order to best direct the marketing approach. Be socially responsible and try to work with government and national health organization.

五 Nestlé should continue to offer testing and samples in less developing countries all the while...