Product Design

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Fifth Edition

Product Design and Development

Product Design and Development

Fifth Edition

Karl T. Ulrich

University of Pennsylvania

Steven D. Eppinger

Massachusetts Institute of Technology

PRODUCT DESIGN AND DEVELOPMENT, FIFTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2008, 2004, and 2000. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-340477-6 MHID 0-07-340477-2 Vice President & Editor-in-Chief: Brent Gordon Vice President & Director of Specialized Publishing: Janice M. Roerig-Blong Editorial Director: Paul Ducham Managing Developmental Editor: Laura Hurst Spell Associate Marketing Manager: Jaime Halteman Project Manager: Erin Melloy Buyer: Laura Fuller Design Coordinator: Margarite Reynolds Cover Designer: Studio Montage, St. Louis, Missouri Media Project Manager: Balaji Sundararaman Compositor: Aptara®, Inc. Typeface: 10/12 Times Roman Printer: R. R. Donnelley All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Ulrich, Karl T. Product design and development / Karl T. Ulrich, Steven D. Eppinger.—5th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-07-340477-6 (hardback) 1. Industrial management. 2. Production management. 3....