Discussion Mod 3

Southwest Airlines

http://www.airlinequality.com/Forum/sth_west.htm

http://mediadecoder.blogs.nytimes.com/2013/03/19/southwest-broadens-approach-in-new-advertising-effort/?_r=0

http://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/1560916697?pq-origsite=summon

http://www.forbes.com/sites/stanphelps/2014/09/14/southwest-airlines-understands-the-heart-of-marketing-is-experience/

http://www.azcentral.com/story/nowdeparting/2014/04/22/jetblue-and-southwest-airlines-tops-in-airline-satisfaction/8013587/

Emirates

http://www.adweek.com/news/advertising-branding/emirates-worlds-most-glamorous-airline-160714

http://www.slideshare.net/pujc/emirates-ppt

http://survey.cvent.com/blog/market-research-design-tips-2/advantages-and-disadvantages-of-online-surveys

http://zeendo.com/info/advantages-and-disadvantages-of-online-marketing/

http://www.socialmediaexaminer.com/how-southwest-airlines-is-connecting-with-customers-via-social-media/

ERAU library

Lee, T. Y., & Bradlow, E. T. (2011). Journal of marketing research: Automated marketing research using online customer reviews American Marketing Association.

http://vw9tq4ge9f.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Automated+marketing+research+using+online+customer+reviews&rft.jtitle=Journal+of+marketing+research&rft.au=Lee%2C+Thomas+Y&rft.au=Bradlow%2C+Eric+T&rft.date=2011&rft.pub=Assoc&rft.issn=0022-2437&rft.eissn=1547-7193&rft.volume=48&rft.issue=5&rft.spage=881&rft.epage=894&rft.externalDocID=671610627&paramdict=en-US

Grover, R. (01/01/2006). The handbook of marketing research : Uses, misuses, and future advances: Online marketing research Sage Publications....