Tire Market Analysis 2015 for Global and China

What comes to the momentous event in the tire industry in 2015 is that the state-owned Sinochem is probable to acquire the shares of the world's fifth largest tire company -- Pirelli to demonstrate the strength of China in the capital field, which is a blockbuster in the tire industry. For a long time, Chinese tire makers have not found a way into the field of sedan OE Tires, so they primarily target RT and truck tire markets. Pirelli is the most important tire supplier for BMW, and the second largest supplier for Mercedes-Benz, also one of Ford's main suppliers. Through the acquisition of Pirelli, Chinese vendors have begun to supply OE Tires for luxury cars.

In future, Chinese companies may make more acquisitions to expand the market, obtain technologies and avoid the anti-dumping investigation of the United States. Finland-based Nokian, America-based Titan and CTP, Russia-based Nizhnekamskshina and OJSC, as well as Belarus-based JSC Belshina Belarus are likely to be potentially taken over. If Chinese companies take over Nokian, they will seize the excellent winter tire technology.

Chinese tire enterprises, especially private ones, have a high debt ratio and high financial leverage, which are vulnerable to be in bankruptcy in case of a slight decline in the market. For example, Deruibao Tire earned the revenue of close to USD1 billion with the 35th ranking worldwide in 2013, but it suddenly announced bankruptcy in February 2015.

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China tire industry, especially the truck tire field, is facing serious overcapacity. Along with the decline in China's fixed investments and real estate, the demand for trucks contracts sharply, the highly competitive highway logistics industry sees low profits and minimizes the changes of tires. The US’s anti-dumping investigation is almost a fatal blow on Chinese tire companies, but China still releases more...