Bmw Report

Table of content

1. Introduction + Preparing 3

2. Analyzing the trends 4

3. BMW 6

3.1 Company/Brand 6

3.2 Products 6

3.3 Positioning 9

3.4 Target 10

3.5 Competition 10

3.6 Moodboard 11

4. Researching and selecting the Trends 14

5. Ideation 17

6. Value proposition 19

7. Visualization 22

8. The innovation report 23

9. Bibliography 24

1. Introduction + Preparing

During this project week we have the BMW case. We came up with the company name Revolution, because people change with the time. We want to create new innovative ideas and we can only do that by being creative. Our team exists out of six members: Trinh Trinh, Lorenzo Murk, Linda van Gerwen, Tosha Gommers, Aslihan Golcay, Sebastian Eikers. We are seeking for the best new opportunities and ideas.

Further we want to collaborate as a team, even though this is the first time that we work together as a group. We want to work ahead and reach all deadlines without stress, but with hard working.

The most important thing that we want to learn is how to stand in a creative manager’s shoes. How do you come up with new ideas and innovations that could even change the world? What are the most important developments today the day, and how do we keep up with them? What market segments are we aiming at?

Planning | Together | Trinh | Aslihan | Tosha | Lorenzo | Sebas | Linda |

17-1 | Brand, product and company describing, company positioning and targeting | Research brand | Research Company | Research company positioning | Research BMW targeting | Research product | Research the competition and the buyers |

18-2 | Controlling the research, making mood boards | Rating trends with the group | | | | Hand in the trends examples | |

19-1 | Choosing which trend , making a mood board, preparing a presentation | | | | | | Making the PowerPoint presentation |

20-1 | A presentation about which trend we had chosen. | | | | | | |

23-1 |...