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The dawn of mobile influence

Discovering the value of mobile in retail

Contents

Summary ___________________________________________________________ 3 Ownership __________________________________________________________ 4 Influence ____________________________________________________________ 5 Payment _____________________________________________________________ 9 Data _______________________________________________________________ 10 Convergence ________________________________________________________ 11 Survey methodology __________________________________________________ 14 Sources & Notes _____________________________________________________ 15 Contacts ___________________________________________________________ 16

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Summary

Smartphones in the hands of shoppers are rapidly becoming a major influence on UK retail sales. According to Deloitte research, by 2016, smartphones, used as part of a shopping experience, could impact 15-18% of in-store retail sales – an estimated £35–£43 billion. If you are not doing so already it is time to re-double efforts, and focus resources applied to serving customers through their mobiles on their shopping journeys.

The influence of mobile on informing in-store shopping is set to grow by 200% by 2016 and mobile is becoming the key point of convergence for omnichannel – it is not something which can be ignored. When assessing the importance of mobile, several specific questions must be top of mind for Retail Executives.

• What market impact is mobile expected to have – now and in the future? • How can mobile drive value, and incremental revenue and profit for your business? • How...