Report on Digital Markeing

6/7/2014

6/7/2014

Influencing Customers’ Purchase Decision for “Shwapno”

Involving Social Media Marketing initiatives to influence customers’ purchase decision in favor of “Shwapno”

Influencing Customers’ Purchase Decision for “Shwapno”

Involving Social Media Marketing initiatives to influence customers’ purchase decision in favor of “Shwapno”

FINSTIEN

Institute of Business Administration

FINSTIEN

Institute of Business Administration

A report

On

Influencing Customers’ Purchase Decision

for

“SHWAPNO”

Submitted to:

Mohammad Saif Noman Khan

Assistant Professor

Institute of Business Administration

University of Dhaka

Submitted by:

Md. Shakil Ahmad, ID# ZR 01

Contact No: 01735-160006/01847-090012

Batch# 51E

On behalf of group FINSTIEN

Institute of Business Administration

University of Dhaka

Members of the Group:

Sl no | Name | Roll no. |

01 | Md. Shakil Ahmad | ZR 01 |

02 | Lina Binta Ataur Rahman | RQ 11 |

03 | Merina Parvin | RQ 19 |

04 | Anik Mallik | ZR 37 |

05 | Taimur Rahman | ZR 23 |

06 | Sabrina Hossain | RQ 49 |

Date of Submission:

June 07, 2014

* Letter of Transmittal

June 7, 2014

Mohmmad Saif Noman Khan

Assistant Professor

Institute of Business Administration

University of Dhaka

Subject: Submission of Report

Dear Sir,

Here is the report entitled “Influencing Customers’ Purchase Decision for “SHWAPNO” as a partial requirement of the course Managerial Communication.

We can certainly say this report has helped us a lot to enhance our knowledge about the respective subject matter. This report has helped us to understand this topic from multiple practical perspectives. We have really enjoyed working on this report and we hope that our work would meet the level of your expectation.

We have tried to make this report as simple and self-explanatory as we could but we are always here to meet any further query you may have regarding this matter.

Sincerely yours,

Md. Shakil Ahmad,

ID#...