Camlin

CAMLIN STUDIOS

* Incorporated in December 1946

* 3 SBUs: Consumer products, Fine chemicals & Pharmaceuticals

* Offering: Wide range of products: Artist materials, Hobby Colours, Scholastic Colours & Stationery Products, Office Products &Writing Instruments under the Camel and Camlin brands

* Caters to a vast consumer segment for their Fine Art, Scholastic and Office Stationery needs

* Team of more than 3000 personnel employed pan India

* Network of 4000 distributors & more than 50000 retailers.

* 1st to launch the hobby range of colours in India

* Introduced colour categories in India like fine art colours, hobby colours and fashion colours

PEST ANALYSIS

POLITICAL

* 12.5 % VAT on fine art & colours,4% VAT on Industrial Ink

* De reservation of small scale sector leading to set up of new units in J&K.

* Incentives like Excise, Income Tax Holiday led to establishing of new units in J&K ensuring lock in period of 10 yrs

* Favorable FDI policy

* Fair amount of political stability of this coalition Govt

* Provision of 6% Duty Draw Back on Fine Art & Graph Sector on Value Basis & not Ad-Valorem

* Excise Duty of 14% on Packaging material (MODVAT)not claimable

* High Customs duty of more than 55% ensure non entry of Chinese goods

ECONOMICAL

* Volatile exchange rates in current scenario

* Volatility in prices of raw materials as its petroleum based like PVC, turpentine etc.

* Growth Rate pegged at 13%(Update:Q3 2008)

* Funds availability @ increased rate of interest in India from banks about 13% (No Tuffs)

* High Disposable Income of the current population(USD 515 per Capita)

* Existence of unsaturated markets provides an excellent opportunity for the industry players in the form of a vastly untapped market as the income rises

SOCIAL

* Rising per capita income, increased literacy and rapid urbanization have caused rapid growth

*...