Allstate's Goal Setting Process to Determine Whether or Not Allstate Has an Effective Goal Setting Program.

Running Head: Allstate

Allstate

Mark Albright

BUS520

Dr. Hargis

October 28, 2010

Using the model for goal setting, evaluate Allstate’s goal setting process to determine whether or not Allstate has an effective goal setting program.

In an effort of bringing together the workforce of differences in a more powerful way so as to impact business results, Allstate Corporation has developed four specific steps for goal setting process. The first step is that of succession programming, followed by development and measurement steps. The last step is that of accountability and reward. Goal setting is a process considered a powerful way of motivating individuals and important in ensuring or rather determining the success of any business (Locke & Latham, 2002). How company managers approach the process of goal setting varies between big corporations and an owner running a business. There are usually five general principles required for a goal to motivate the concerned parties and these include feedback, clarity, task complexity, commitment and challenge (Locke & Latham, 2002). From the case study, it can be observed that step two of Allstate’s Corporation goal setting program, which is the development stage, allows for employee feedback on which future development programs can be founded (Locke & Latham, 2002).

Additionally, step four involving accountability and reward ensures that employees are provided with a challenge for which they will receive awards at the end of successful completion of tasks assigned. For those women who also have young children to cater for, Allstate Corporation has developed a number of programs to help maintain balance between personal and work lives of such individuals (Locke & Latham, 2002). They have an on-site-child-care center and three others that offer parents discount programs (Locke & Latham, 2002). In this way, the company is assured of total commitment from female workers especially those with...