Strategic Management of Boeing

|

|

STRATEGIC MANAGEMENTBM045-3-3-SMGTINDIVIDUAL ASSIGNMENTStudent Name:Haji Khairul Anwar bin Haji Sahari – TP034085UC3F1501IBMHand Out: March 2015Hand In:15th May 2014Lecturer’s Name:Rohani Binti Mohamad HusainWord Count: 3,319 words |

|

Table of Contents

Executive Summary 1

1 Introduction 2

2 External Analysis 3

2.1 PEST Analysis 3

2.1.1 Political factor 3

2.1.2 Economic factor 4

2.1.3 Social factor 5

2.1.4 Technological factor 6

3 Porter’s Five Forces 7

3.1 Competitive rivalry 7

3.2 Threat of new entrants 8

3.3 Threat of substitutes 9

3.4 Bargaining power of suppliers 9

3.5 Bargaining power of buyers/customers 10

4 Boeing 787 Dreamliner’s Business Model 11

4.1 Outsourcing 11

4.2 Low cost carrier 12

5 Reasons why Boeing 787 Dreamliner Successful 14

6 Strategic Alliances of Boeing 787 Dreamliner 15

7 Conclusion 16

8 References 17

|

|

|

Executive Summary

This task looks at about the 787 Dreamliner's new strategic plans which can support its competitiveness. The initial few beginning of this task will be clarifying about the presentation of the present circumstance of Boeing in the airline industry. There will be insights about the external analysis which is PEST analysis furthermore Porter's Five Forces. Later towards the end of this task, there are about the plan of action, for example, Outsourcing and Low Cost Carrier will be clarified. The reasons of why Boeing 787 Dreamliner is successful will likewise be delineated together with the vital cooperations.

1 Introduction

Boeing was established on 15th July 1916. From that point forward, it gradually began to turn into one of the effective makers of aerial transports worldwide for both business and military. The organization has more than 169,000 profoundly talented and creative workers in the United States and in more than 65 nations. Concerning today, the organization creates the 737, 747, 767, 777 and 787 of planes and...