Whool Food

WHOLE FOODS MARKET IN 2008:

VISION ,CORE VALUES AND STRATEGY

Whole Foods, Whole people,

Whole Planet

WHOLE FOODS MARKET IN 2008:

VISION, CORE VALUES AND STRATEGY

 WHOLE FOOD INCEPTION

 WHOLE FOOD VISION, MISSION & CORE VALUES, WHOLE

FOOD MOTTO

 PRESENT SCENARIO OF WHOLE FOOD SINCE INCEPTION

 WHOLE FOODS SWOT ANALYSIS

 STRATEGIC COMPETENCE

 FINANCIAL ANALYSIS

 ASSOCIATED DILEMMA

 RECOMMENDATION

Whole Foods, Whole people,

Whole Planet

WHOLE FOODS MARKET IN 2008:

VISION ,CORE VALUES AND STRATEGY

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Whole Foods, Whole people,

Whole Planet

Began in 1980, in Austin, Texas

Evolved from a local supermarket

Leader in organic and naturally produced goods

John Mackey, CEO

WHOLE FOODS MARKET IN 2008:

VISION ,CORE VALUES AND STRATEGY

Whole Foods, Whole people,

Whole Planet

 VISION

“TO BECOME AN INTERNATIONAL BRAND

SYNONYMOUS NOT JUST WITH NATURAL AND

ORGANIZ FOODS BUT ALSO WITH BEING THE BEST

FOOD RETAILER IN EVERY COMMUNITY IN WHICH

WHOLE FOODS STORE WERE LOCATED”

 MISSION

“HIGHLY SELECTIVE ABOUT WHAT WE SELL,

DEDICATED TO OUR CORE VALUES AND STRINGENT

QUALITY STANDARDS AND COMMITTED TO

SUSTAINABLE AGRICULTURE”

WHOLE FOODS MARKET IN 2008:

VISION ,CORE VALUES AND STRATEGY

Whole Foods, Whole people,

Whole Planet

 MOTTO

“WHOLE FOODS, WHOLE PEOPLE, WHOLE PLANET”

 CORE VALUES

• SELLING THE HIGHEST QUALITY NATURAL

AND ORGANIC PRODUCTS

• SATISFYING AND DELIGHTIING OUR

CUSTOMERS

• TEAM MEMEBERS HAPPINESS AND

EXCELLENCE

• CREATING WEALTH THROUGH PROFITS AND

GROWTH

• CARING ABOUT OUR COMMUNITIES & OUR

ENVIRONMENT

WHOLE FOODS MARKET IN 2008:

VISION ,CORE VALUES AND STRATEGY

Whole Foods, Whole people,

Whole Planet

 OBJECTIVE

“TO HAVE 400 STORES AND SALES OF $ 12 BILLION

IN FISCAL YEAR 2010”

WHOLE FOODS MARKET IN 2008:

VISION ,CORE VALUES AND STRATEGY

Leading Super

Store in USA for

organic foods and

produce

Sales of $ 6.6

Billion in fiscal

year 2007...