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Order Qualifiers and Order Winners for Toyota:

Order Qualifiers can be described as aspects of competitiveness where the operation’s

performance has to be above a particular level to be considered by the customer. Order Qualifiers

may not be the major competitive determinants of success but are important in another way.

(Jones, Robinson 2007) Order Winning Factors are those things which directly and significantly

contribute to wining business. They are regarded by customers as key reasons for purchasing the

product or service. Raising performance in an order wining factor will either result in more

business or improve the chances of gaining more business. (Jones, Robinson 2007) For

Automotive industry, major order qualifiers could be defined as price, quality and variety.

Toyota, Ford and GM are leading companies within that sector, which manufacture

correspondent cars with these order qualifying factors mostly. However, due to high level of

competitiveness, companies are struggling to keep their sales high. Even little problems within

car or company may impact company’s future sales dramatically. Toyota is one of example that

experienced reliability and quality problem with its cars lately likely Ford and GM experienced

before. As result of upcoming reliability issue, if we look over market share of Toyota within

North America, which takes place of its most sales in comparison with other regions around

world, has faced with a serious decline in market share within 2008-2009 . Ford and GM also try

to improve their market share within North America, while Toyota loses customers during 20082009 . On the other hand, Order winners for Toyota are continuous innovation of Toyota and

standardized quality. People, who choose Toyota, are mostly satisfied with innovative internal

and external features of Toyota’s cars. Since, Toyota always spares huge amounts of money

about research and innovation for car manufacturing as explained in deeper within Toyota...