Consumer Behavior Ranch

Hidden Valley Ranch

Easy Squeeze Bottle

This product revolutionizes the culinary experience in the sense of quick and easy dispense, especially considering the number of times I have sat down to devour a salad and I have had to sit in suspense while this slow moving, gravity defying dressing takes a year to fall from the traditional container. In an age of fast food and T.V. dinners people are always trying to find a quick and easy dining experience. With the Hidden Valley Ranch Easy Squeeze Bottle, we the consumer can accomplish just that.

Product Description:

This bottle differs from the traditional one in a few ways. While it keeps the same traditional logo, colors, and appeal that the hidden valley consumers know and love the actual technology of the bottle is completely upside down. The dispensing hole is located at the very bottom of the bottle just so they can take full advantage of gravity working hard to keep this thick substance down towards the exit at all times. Now, one might think it would be very hard to keep the top of a traditional bottle on its open, this new bottle has such a wide base that it allows you to do just that.

I was drawn to this item strictly for the innovative bottle design. Often I find so much ranch stuck to the bottom and sides of the container. I’m always left beating on the bottom of the bottle, often times causing more mess then required. I would choose almost any condiment over its competitor if it was bottled in this type of bottle.

This product was strictly bought for its utilitarian purpose. I consider functionality over anything, besides taste of course. The easy squeeze dispense design is absolutely everything you could ever desire from a bottle.

As far as my outside experience goes, I can just reiterate my previous paragraphs. With every dining experience I would always dread pouring out those thick delicious ingredients. It always took so long and there was so much effort put into...