Global Mobile Augmented Reality (Ar) Market for Marketing and Advertising 2015 - Industry Analysis, Strategy, Size, Share, Growth, Trends and Forecast-2019

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Date Submitted: 07/23/2015 02:26 AM

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About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

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Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions

• Americas



Key Vendors

• Augmented Pixels

• Aurasma

• Blippar

• Catchoom

• Engine Creative

• Metaio

• Snaploader

• Total Immersion

• Qualcomm

• Wikitude

• Zappar

Market Driver

• Growing Smartphone Market

• For a full, detailed list, view our report

Market Challenge

• Lack of Content

• For a full, detailed list, view our report

Market Trend