Apple Marketing Plan

Marketing 340

Apple Marketing Plan

Apple opened WWDC, World Wide Developers Conference, with a new clear manifesto. Both in video form and the company’s new Ad. In them, Apple is telling the world what it is all about. In apple’s new launch video they creatively stated “If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice, designing something requires focus. The first thing we ask is what do we want people to feel? Delight, surprise, love, connection? Then we begin to craft around our intention. It takes time. There are a thousand no’s to every yes. We simplify. We perfect. We start over until everything we touch enhances each life it touches. Only then do we sign our work.” – Designed by apple in California. This is just one of several videos but Apple’s mission statement is very clear. They strive for nothing less than perfection. They will take and idea and turn it into several designs, throw them away, and start over. They don’t settle for just ok but strive for perfection. With the Iphone 6 and Iphone 6 plus they feel they have accomplished just that. By stating that the Iphone 6 will have the impact that the original Iphone that was introduced into the cell phone market. Apple does nothing less than try to impact people’s lives. They don’t want you to just be happy with their product but instead their whole goal is that they want their product to be apart of your life making you feel as if you couldn’t live without it.

While conducting a situational analysis on Apple I have gathered that some of Apple’s strengths are that they are consistent, innovative, and completely focused on customer satisfaction. Their number one goal is customer satisfaction. If the customer isn’t happy then Apple isn’t happy. They want the Iphone to feel as though it is specifically designed for you, the user, which it is. Apple has stayed very consistent with their line of Iphones in the manner...