Marketing Plan

Marketing Plan

For

Verizon Wireless Smartphones

Time Period: 6 months (January 2011 - June 2011)

Prepared for

Mrs. Richard Brand

MKGT 3103.01

December 6, 2010

Table of Contents

Executive Summary ……………………………………………....Pg. 3

History ……………………………………………........................Pg. 4

Introduction ………………………………………………………Pg. 4

State of Purpose…………………………………………………...Pg. 4

Previous Strategies …………………………………………….Pg. 4 -5

Company Analysis ……………………………………………….Pg. 5

Major Constraints…………………………………………………...Pg. 5

Marketing Collaborations……………………………….…………..Pg. 5 -6

Customer Analysis…......................................................................Pg. 6

Target Market.................................................................................Pg. 6

Competitive Analysis…………………………………………...Pg.7 -8

Political Affects…………………………………….………………Pg . 8

Economic Affects…………………………………………………..Pg. 8-9

Social Affects……………………………………………….………Pg. 9

Technological Affects………………………………………………Pg. 9

Marketing Objectives…………………………………………..Pg. 9-10

Product……………………………………………………..Pg. 10

Price…………………………………………………………Pg. 10

Promotion……………………………………………………Pg.10

Place (distribution)…………………………………………..Pg. 10

SW.O.T………………………………………………………….Pg.10-11

Marketing Mix…………………………………………………….Pg. 11

Implementation and Control…………………………...……….Pg. 11-12

Summary………………………………………………………..Pg.13-14

References…………………………………………………………Pg. 15

Executive Summary

* Verizon Wireless, is a wireless phone provider that owns and operates the largest mobile telecommunications network in the United States, based on a total of 93.2 million U.S. subscribers, only 0.4 million ahead of the second largest provider, AT&T Mobility. Verizon Wireless Headquartered is located in Basking Ridge, New Jersey. Verizon Wireless had the second largest revenue of all United States wireless companies reporting $101.332 billion in 2008.

* Verizon Wireless has been adding new smartphones to its portfolio on a regular...