Banking

PROBLEM STATEMENT

According to Estes and Hosseini (1988), one of the factors that affecting the confidence in investment decision is gender. Female and male have different confidence level. Females are a low decision-maker. They were having quite low confident level while making their own decision. According to Stinerock et. al (1991), women had a lower risk preference and a higher degree of anxiety in financial decision compared to men, and they tend to use financial advisers to help them for their financial planning.

Both genders, female and male are different decision-maker due to their different attitudes and personalities. Furthermore, within each type of general context, different instances generate differing risk behaviour, depending on the nature of risk behaviour. Hudgens and Fatkin (1985) had examined using the computerised military games and found out that females showed lower preference for risk as compared to males. It can conclude that women are afraid to lose while taking risks in business and financial decision making as compared to men.

According to Radecki and Jaccard (1996), the gender role identification measured by masculine instrumentality and feminine expressivity, were significant determinants of decision-making skills and decision orientation. Males which have more experience, more familiarity and stronger gender role identification tend to have higher risk preferences.

RESEARCH OBJECTIVE

The objectives of doing the research are:

1) To investigate the behaviour of different gender as a risk-taker

2) To investigate the confidence level in decision making among the different gender

RESEARCH QUESTION

1) Why female has a lower preference for risk than male?

2) How does female and male act as a decision-maker?