Marketing Communication

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Name: Lesego Ngapo

Student number: 43689493

Date:

Witness: Lydia Poppie Ngapo

TABLE OF CONTENTS

1 INTRODUCTION 2

2 INTEGRATED ONLINE COMMUNICATION 3

2.1 The development and nature of online marketing

2.2 Online marketing mix- four elements of an online marketing mix 4

2.3 Social media marketing -Electronic word of mouth (eWOM) 4

3 CONCLUSION 5

SOURCES CONSULTED 5

TABLE OF CONTENTS

1 INTRODUCTION 2

2 INTEGRATED ONLINE COMMUNICATION 3

2.1 The development and nature of online marketing

2.2 Online marketing mix- four elements of an online marketing mix 4

2.3 Social media marketing -Electronic word of mouth (eWOM) 4

3 CONCLUSION 5

SOURCES CONSULTED 5

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Introduction

When an organisation intends to develop an...