Energy Drink Memo

To: The Board of Directors

From: Leonel Mendoza

Subject: Against Power Juice Product

Date: May 29, 2015

Over the past years, our company power drink have produced the most popular drinks on the market. Our company profits and wealth is steady thanks to our products that has been produced in the past. After careful deliberation, on the new product Power Juice just for kids, I feel that we should not produce this new drink. I have thought of some of the consequences that this product is going to cause to the consumer, and company.

Harm Consumer

Energy drinks hold no benefit for children, and may not be safe for children’s hearts. I know every business choice is the profit over the people but in this case we are talking about kids getting health issues. In fact our products energy drinks have a warning label on them, stating “THIS PRODUCT CONTAINS HIGH LEVELS OF SUGAR AND CAFEINE AND SHOULD NOT BE CONSUMED IN GREAT QUANTITIES BY CHILDREN”.

* The product that our company wants to design just for kids should not be produced because drinks will bring them more energy, or help them lose weight or perform better in sports, but there's no evidence the drinks help with any of these goals, which can make consumers more tired by interfering with their sleep.

* The drink could be dangerous for healthy kid, and worse for kids with health issues. This product could harm the consumer in many ways, hearth problems, headaches, anxiety, or just simply a general feeling of not being well and this is because it contains high levels of sugar and caffeine two things that experts recommend children should avoid consuming.

* The caffeine that the product that are company wants to design it would increase the consumers in this case kids heart rate, blood pressure as well developing a nervous system on children as well concerns of addiction to the stimulant.

Drawbacks in the Company

It is being estimated that the product our company wants to produce named...