Red Bull Marketing Case

Statement Problem

Red Bull GmbH faces many challenges in the functional drink market. RUFTS Marketing Consultancy will take a closer look at these challenges with a particular focus on the SWOT and PESTLE analysis as it pertains to the current market challenges as described in the Bahria University case study.

Objective

The objective is to provide a clear strategic recommendation to the Red Bull executive committee on the best course of action for the company based on the current market challenges with strong consideration of theories as outlines and described by marketing scholars and academics.

Contents:

CAGR (Compound Annual Growth Rate) - The year-over-year growth rate of an investment over a specified period of time.

Competitive Advantage - a condition or circumstance that puts a company in a favorable or superior business position

Corporate Planning Tool - A variety of analytical tools and techniques are used in strategic planning

Coup A quick, brilliant, and highly successful act; a triumph.

Crux A critical point of discussion or situation.

Dire Worst possible case scenario.

Disposable Income Group - The amount of money that households have available for spending and saving after income taxes have been accounted for. Disposable personal income is often monitored as one of the many key economic indicators used to gauge the overall state of the economy

Domestic market A domestic market, also referred to as an internal market or domestic trading, is the supply and demand of goods, services, and securities within a single country.

Economy of Scale - economies of scale are the cost advantages that enterprises obtain due to size, output, or scale of operation.

Homogeneous People or any entities that share common or similar charactersitics.

Impending Something about to happen.

Inter-organizational An inter-organizational system (IOS) is one, which allows the flow of information to be automated between...