Smartphone Market 1q Market Size, Share, Trends and Forecast 2015 - 2020

As of the fourth quarter of 2014, Chinese mobile phone users totaled around 1.29 billion and combined user adoption of 3G and 4G reached nearly 47%. Sales volume of smartphones in China arrived at 104.2 million units in the same quarter. Xiaomi, Huawei and Lenovo managed to maintain their leading positions while Apple made a significant progress on the back of iPhone 6 and iPhone 6 Plus. In contrast, Samsung, Coolpad, and ZTE all showed signs of decline. This report examines the development of the Chinese smartphone market during the fourth quarter of 2014 and the first quarter of 2015, from the perspectives of telecom operators and smartphone branded vendors.

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List of Companies

Development of the Chinese mobile communication market, touching on accumulated mobile phone number and 3G/4G user base of three major Chinese telecom operators: China Mobile, China Telecom, China Unicom

Chinese mobile phone market volume, with shipment breakdowns by major branded vendors

Development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi, touching on their product and channel strategies targeted for the Chinese market

Profiling the product portfolios of major Chinese smartphone branded vendors, as of the first quarter of 2015

List of Companies

Alibaba

Apple

China Mobile

China Telecom

China Unicom

China UnionPay

Coolpad

Gionee

Gome

Huawei

JD.com

K-Touch

Lenovo

Meizu

Oppo

Samsung

Suning

T-Mall

Vivo

Xiaomi

YHD.com

ZT

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Table of Contents

1. Development of the Chinese Mobile Communications Market

1.1 China Mobile

1.2 China Telecom

1.3 China Unicom

2. Development of the Chinese Smartphone Market

2.1 Samsung

2.2 Apple

2.3 Lenovo

2.4 Huawei

2.5 HTC

2.6 Xiaomi

3. Development of Major Chinese...