E-Retail Industry Analysis, Growth and Trend in the Uk - Verdict Channel Report

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E-Retail expenditure will surge to 56.7bn by 2019. However, major changes to the online customer decision journey are resulting in divergence in the market. Utilise additional data on social media, PUDO, click & collect, returns and the customer shopping journey to help understand the future of e-retail and where opportunities lie over the next five years.

Key Findings

Gain an understanding of the impact of click & collect, PUDO and returns to effectively target investment

Use the data, forecasts to 2019, and insight on the online sector to help form an effective growth strategy

Use consumer data to understand customer profiles and identify where the underpenetrated sectors are

Identify the threats as well as the opportunities to grow business in this channel by looking at the key issues

Take advantage of new technologies to improve your multichannel offer and enhance the shopper experience

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Synopsis

While online growth from 2014e to 2019e is set to be slower than that of the previous five years, expenditure is increasing significantly faster than total retail. This will result in online spend as a proportion of total retail growing from just 7.1% in 2009 to 15.7% in 2019e, and we expect this to continue to grow.

Customers at the 10 most used shopping websites all pointed to the pre-purchase shopping experience being the biggest factor encouraging them to shop with that retailer again. At a total market level, 54.3% of shoppers pointed to the pre-purchase experience being key, compared to just 41.8% citing the post-purchase experience.

The forecast 81.9% growth in the click & collect market means that, in the five years to 2019, it will outperform the total online market by 36.4 percentage points. This...