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Date Submitted: 01/31/2016 04:10 PM

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1.Compare the notions of "globalization" and "global" in the classic and influential article by Levitt (1983) and in an article on his bestselling book by Friedman (2005). What do you think?

More than 30 years ago, Theodore Levitt had a report that was published in the Harvard Business Review, "The Globalization of MARKETS", "Global market toward the homogenization" is foreseen, thought to be one of the market the world It should be management. [1]

This content exactly, the modern market are those that directly represent, have a clear representation of the essence.In this report, globalization, evolving stepped on three stages. The first is "country", then "enterprise", and finally are preaching the view that "personal" is globalization.

For industry and markets, I considered that Levitt's method of ascertaining whether it is globalization is very useful. In this report, Japan also picked up 24 times, it has surpassed the United States 14 times. Japan's previous state-of-the-art in '30 that things were served in reasonable is had to lead the world in globalization. In my personally, for economic influence and contribution to the world market by our ancestors, that is very respectful and pay tribute to the dramatic growth of the postwar period in about two decades.

Meanwhile, by Friedman, since 2001, in these flattened society, wider global sense, is human resources are many training that education has been subjected to have field of view it has been flowing out in the United States and developed countries. [2] In the company to increase the competitiveness and promote a more cost optimization, to management in the inexpensive labor costs high knowledge layer in the highly educated which would be the higher ROI measures. Also as an element to support the breakthrough of this advanced globalization, it is stated in the second half of the article, three of the gap between the United States and radical and innovative countries "gap of ambition", "gap of...