Italy Mobile Broadband Drives Telecom Market Size, Growth and Forecast

Synopsis

'Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity Intensifies,' a new Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Italy's mobile, fixed telecommunications and pay-TV markets based on comprehensive proprietary data and insights from our research in the Italian market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, in addition to a review of key regulatory trends.

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Summary

The mobile broadband segment, fuelled by the adoption of data-centric devices such as Smartphones and tablets, is the most important driver for growth in Italy's telecommunications market. In fixed broadband, Italy lags all other major European markets. Nonetheless, the country fares better than average in the region when it comes to mobile broadband. The growth of mobile data is largely driven by the strong uptake of HSDPA- and LTE-based services, as Italy already has the widest mobile broadband population coverage among the top five European markets.

The consumer segment will for some time remain affected by negative macroeconomic conditions, currently manifested in a deflationary trend. The segment is also suffering from the near-nonexistence of a triple-play market, given the lack of IPTV offerings and the dominance in pay-TV of DTH player Sky, which lacks a broadband play. Even so, 3G+ and 4G represent huge opportunities for mobile operators, as non-messaging data services will continue to grow steadily in through 2019. Given the challenges faced by the fixed and multiplay consumer segments, the enterprise market is becoming a...