Industry Analysis

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McDonald's

For other uses, see Macdonald (disambiguation).

McDonald's

Type

Public

Traded as NYSE: MCD

Dow Jones Industrial Average Component

S&P 500 Component

Industry Restaurants

Founded May 15, 1940; 75 years ago in San Bernardino, California (as McDonald's)

April 15, 1955 in Des Plaines, Illinois (as the McDonald's Corporation)

Founders McDonald's: Richard and Maurice McDonald

McDonald's Corporation: Ray Kroc

Headquarters Oak Brook, Illinois, U.S.

Number of locations

36,000+ worldwide[1]

Area served

Worldwide

Key people

Andrew J. McKenna (Chairman)

Steve Easterbrook (President and CEO)

Products Hamburgers, chicken, french fries, soft drinks, coffee, milkshakes, salads, desserts

Revenue  US$25.413 billion (2015)[2]

Operating income

 US$7.145 billion (2015)[2]

Net income

 US$4.529 billion (2015)[2]

Total assets  US$34.281 billion (2015)[2]

Total equity  US$12.853 billion (2015)[2]

Number of employees

420,000 (2015)[2]

Slogan I'm Lovin' It

Website www.aboutmcdonalds.com

McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets.[3][4] Founded in the United States in 1940, the company began as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[5]

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion.[6] According to a 2012 BBC report, McDonald's is the...