Marketing Mistakes

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E L E V E N T H

E D I T I O N

MARKETING

MISTAKES AND

SUCCESSES

3 0 T H

A N N I V E R S A RY

Robert F. Hartley

Cleveland State University

JOHN WILEY & SONS, INC.

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Library of Congress Cataloging in Publication Data

Hartley, Robert F., 1927Marketing mistakes and successes/Robert F. Hartley. —11th ed.

p. cm.

Includes index.

ISBN 978-0-470-16981-0...