World Gamification Market to Unlock New Opportunities Across Regions and Companies

Allied Market Research is going to introduce a report titled “World Gamification Market - Opportunities and Forecasts, 2014 -2020”. Gamification involves various techniques related to game mechanics and integrates them into something that already exists in order to motivate our participation and engagement. Companies world over are actively interested in gamification mechanism to enrich customer loyalty and boost employee productivity. The study is based on detailed analysis of changing market dynamics, winning strategies and changing competitive landscape scenario. The finding of the study would help in understanding the successful business models, key market strategies and identify the factors that will unlock abundant growth opportunities in the market across regions.

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Increased demand of gamification solutions and applications by enterprise across consumer brands, positive ROI, and the ability of these solutions to boost user-experience are the key factors fostering the growth of the market across the globe. Factors such as inefficient game mechanism and lack of wide awareness in gamification merits are key challenges faced by market players and they are proactively making strategies to address these concerns.

The report segments the market on the basis of solutions, services, applications, verticals, end users, deployment, and geography. On the basis of solution, the market is classified into platform & service providers, open source developers and mobile SDK/LBS providers. The factors responsible for growth are the cost efficiency and the increased acceptance of gamification solutions across industry stakeholders. On the basis of services, the market is segmented into enterprise apps integrable services and social connectors. The major application segments of the market are marketing, sales, product development, human resources. Based on verticals, the market is...