Visual Analysis

The Anti-Smoking Advertisement

The number of people smoke cigarettes had increased in the past years. There have been anti-smoking advertisement occasionally popping out throughout society, to show the harmful effects of smoking through graphics pictures. The advertisement that I choose is showing different variety images, showing different causes of smoking tobacco. The images are able to express the danger and to promote the awareness of the deadlines of smoking. The advertisement shows former smokers sharing how it’s like to live with the effects of their unhealthy habit. The photo shot focuses on the main causes that smoking leads to, enough to target the audience on what could happen if you don’t decide to quit. The advertisement develops three rhetorical appeals of pathos, logos, and ethos through the images to convince the audience to quit smoking and to promote awareness.

The anti-smoking advertisement from Central for Disease Control and Prevention (CDC) includes several images of the different causes of smoking. To highlight the illness and the suffering that is being caused by smoking. It’s clear that the advertisement created these images to bring to mind to its audience that are non-smokers and smokers. In the smoker’s audience, the pictures will be a recap of the harm that they can do to their bodies. Even though the smokers will likely be uninterested to the different images because they know it’s harmful for their health, and they will still continue to smoke because either they are addicted or they show no interest in the situation. To non-smokers, the different images will either increase their dislike of smoking and its bad health effects, and they might be unworried because it has no effect on their lives.

The first rhetoric appeal is shown by using logos, to give the audience reasoning to quit smoking. In the advertisement they want to encourage their audience on their inference, and also show how smoking is connected to health problems....