Submitted by: Submitted by mfa646
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Date Submitted: 03/12/2016 12:06 PM
MARKETING ENGINEERING FOR EXCEL
CASE
VERSION 130520
Case
Zach’s Garage (Pricing)
Marketing Engineering for Excel is a Microsoft Excel add-in. The software runs from
within Microsoft Excel and only with data contained in an Excel spreadsheet.
After installing the software, simply open Microsoft Excel. A new menu appears,
called “MEXL.” This tutorial refers to the “MEXL/Pricing” submenu.
Zach’s Dream
Over the last 20 years, Zachary Lewis, 52, has built a successful accounting
business in the Chicago area, employing more than 30 accountants, clerks and
assistants, and serving hundreds of small and medium-sized companies in
various industry sectors.
Zachary, also known as “Zach”, has the demeanor of a stereotypical
accountant... he is polite and well-mannered, wears dark suits, long-sleeve
white shirts and out-of-style ties. He could talk for hours about the recent
trends in the stock market or the latest developments in the tax code. Only his
long, blonde-hair pony tail seems out of place.
“I never remove my vest or roll up my sleeves, even in the middle of the
summer”, he says to his friends. “Because, you know, then I’d have to explain
the skull and snake tattoos.” In fact, Zach is a rock fan. A real one. In his
twenties, he was even part of a rock band that toured the East Coast a few
times, but the band never took off. Actually, his close friends, wife and kids
learned the hard way not to say that Zach was part of a “rock band”, because
they would then have to explain why “rock band” was a misnomer, perhaps
even an insult, to Zach’s style of “dark metal” music.
Zach’s career in the music industry is now long behind him, and only rarely
does he even touch his drums. But he had a dream. He always thought that
ZACH'S GARAGE CASE V130520
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there were not enough opportunities for young musicians to “cut their teeth”
on the stage, learning to work a crowd and testing their music—all skills he
knew he should...