Auntie Anne

1.0 INTRODUCTION

In this Franchisor can be defined as the company owning and controlling the rights to grant franchises to potential franchisees. Meanwhile, franchisee is a person or entity to who the right to conduct a business is granted by franchisor.

Franchising is a long-term cooperative relationship between a franchisor and one or more franchisees that is based on an agreement in which the franchisor provides a licensed privilege to the franchisee to do business. The franchisor grants the franchisee the right to use a developed concept, including trademarks and brand names, production, service and marketing methods and the entire business operation model, for a fee. Besides that, the franchisee then provides the time, capital, and desire to utilize the brand and services provided by the franchisor to build a thriving business.

The product, method or service being marketed is usually identified by the franchisor's brand name, and the holder of the privilege (franchisee) is often given exclusive access to a defined geographical area for a defined period of time, all of which is defined in the Franchise Agreement.

Furthermore, franchise can be define as a privilege or right officially granted to offer specific products or services under explicit guidelines at a certain location for a declared period of time. Franchise Agreement is the legal document between the Franchisor and the Franchisee that governs the relationship between the two entities for a specified period of time. It frames the relationship in a concise manner. Auntie Anne's, based in Lancaster, Pennsylvania, is an American chain of pretzel shop founded by Anne Beiler and her husband, Jonas, in 1988. Auntie Anne's serves products such as pretzels, dips, and beverages. They also offer Pretzels & More Homemade Baking Mix. The chain has more than 1,500 locations around the world, in malls, outlet centres, and Walmarts, as well as non-traditional spaces including universities, airports, travel...