Com3703 Portfolio

42068711

COM

 3703

08

 October

 2015

42068711

COM3703

Media Studies

PORFOLIO ASSIGNMENT: 04

OPTION 01

08 October 2015

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DECLARATION:

I, THE UNDERSIGNED, HERBY DECLARE THAT THIS IS MY OWN AND PERSONAL

WORK, EXCEPT WHERE THE WORK(S) OR PUBLICATIONS OF OTHERS HAVE

BEEN ACKNOWLEDGED BY MEANS OF REFERENCE TECHNIQUES.

I HAVE READ AND UNDERSTOOD TUTORIAL LETTER CMNALLE/301 REGARDING

TECHNICAL

AND

PRESENTATION

REQUIREMENTS,

REFERENCING

TECHNIQUES AND PLAGIARISM.

NAME: Ashley Vercueil

STUDENT NUMBER: 42068711

DATE: 08/10/2015

WITNESS: Sheree Gloss

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TABLE OF CONTENT

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PAGE

DECLARATION

2

1. INTRODUCTION

4

2. QUANTITATIVE CONTENT ANALYSIS

2.1 The research problem

4

2.2 Research question or hypothesis

4

2.3 Method

5

2.4 Findings

6

2.5 Analysis

7

3. FIELD RESEARCH IN MEDIA STUDIES

8

4. MEASURING MEDIA AUDIENCES

11

5. FILM THEORY AND CRITICISM

14

5.1 Film: An overview

14

5.2 Theoretical discussion

14

5.3 A German expressionist analysis of film

15

6. PSYCHOANALYSIS AND TELEVISION

17

7. CONCLUSION

20

8. SELF-EVALUATION AND SELF-REFLECTION

21

SOURCES

23

Addendum

24

3

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Portfolio Examination

Option 01

1. INTRODUCTION

In this portfolio examination I will conduct my own quantitative content analysis,

conduct a focus group interview to explain field research in media studies. This

analysis will give greater insight into the frequency of stories published about

women and other related stories, as well as how they are portrayed in the media.

This will be done referring to the steps outlined by Wigston (Fourie, 2009: 10) for...