Strategic Management for Mba

No. | COURSE INFORMATION |

1 | Name of Course/Module | STRATEGIC MANAGEMENT |

2. | Course Code | BPMN6023 |

3. | Name(s) of academic staff | Dr. Syed Abidur Rahman |

7. | Credit Value: | 3 |

8. | Prerequisite (if any): | None |

9. | Objectives:Students are expected to: 1. Understand the strategic management process, which involves the strategy formulation, execution, and evaluation. 2. Acquire and apply knowledge about a company's present and long-term direction, its resources and competitive capabilities in the context of a business environment. 3. Develop awareness on current issues of today’s business environment. 4. Evaluate and recommend suitable strategies for competitive advantage and sustainability of the organization. |

10. | Learning outcomes:At the end of this course, students will be able to: 1. Demonstrate the link between the business success and the strategic management process 2. Analyse a company's internal and external environment and of its resources and competitive capabilities 3. Formulate strategies based on the analysis of the internal and external environment. 4. Appraise organizational competencies and capabilities for effective strategy execution. 5. Integrate the chosen strategy with the concepts of social responsibility and balance score card or similar quality and improvement considerations. |

13. | Synopsis: Organizations are required to continuously find better ways to compete in the rapidly changing global business environment. Survival and competition have become imperative for organizations in the current global scenario. This course develops the ability to analyse the internal strengths and weaknesses of the organization as well as the external opportunities and threats. The course also enables the students with strategic thinking and decision making abilities, especially in relation to understanding the use of various strategies in different situations, their...