Marketing Report

MCD1090

Introduction to Marketing

Assessment 3: Advertising assignment

Student & ID number:

Michelle Athalia Tjokro Handojo 27343669

Tutor:

David Henderson

EXECUTIVE SUMMARY

Shiseido attempts to achieve its goals and objectives - informing, persuading and reminding its customers of its brand and their new product innovation, ULTIMUNE Power Infusing Concentrate, by working together with Marie Claire. Shiseido shown a competitive advertisement in the magazine. The outcome that Shiseido planned to achieve is that the company will be benifited regardess of the advantages and limitations of the type of the media used to advertise their new innovations. profit. A recommendation for the advertisement to be even more noticeable to the eyes of the readers is by putting it on the inside front cover of the magazine, so as to make it more notable.

TABLE OF CONTENTS

Executive Summary ……………………………………………………………………………………… 2

Introduction ………….……………………………………………………………………………………… 4

Advertisement & Magazine ……………………………………………………………………….... 5-7

Findings & Discussion

1. Type of Advertisement

1.1. Competitive Advertising ………………………………………………………………...8

2. Objective of Advertisement

2.1. Informative Advertising …………………………………………………………………8

2.2. Persuasive Advertising …………………………………………………………………..8

2.3. Reminder Advertising ……………………………………………………………………9

3. Advantages & Limitations

3.1. Consumer ……………………………………………………………………………………...9

3.2. Niche ……………………………………………………………………………………….9-10

3.3. Business/Trade/Professional ………………………………………………………10

4. Achievement of the Objectives …………………………………………………………………..10

Conclusion ……………………………………………………………………………….…………………..11

Recommendations ………………………………………………………………………………………..11

Reference List ………………………………………………………………………………………………12

INTRODUCTION

Shiseido is a Japanese multinational personal care company - skin care, hair care, cosmetics and fragrance producer. It has been in the business since 1872. It is the largest cosmetic firm in Japan...