Analysis on Square Pharma

EXECUTIVE SUMMARY

The Report aims to uphold customer satisfaction or dissatisfaction on Pepsodent. The term paper tries to provide precise and important information about the organization starting from historical background of the organization, methodology of the preparation process of the term paper along with the limitations that arose. The term paper also attempts to uphold the broader objectives of the organization while undergoing some analytical evaluations, which is followed by recommendations from certain individuals.

The aforementioned analysis related factors include the SWOT analysis, S & M analysis, Product Life Cycle, BCG Matrix and other aspects such as social responsibilities. All in all, the term paper tries to combine the knowledge that has been passed on to us within the four walls of MKT-502 and the real life scenario and environment of the business world. Before the conclusion is drawn, inclusion of a few rational and logical recommendation by the group.

Index Introduction History, Background, Development Objective Methodology Limitations Analysis Recommendation Conclusion

Introduction

Pharmaceutical Sector in Bangladesh:

Pharmacy is the health profession that links the health sciences with the chemical sciences and it is charged with ensuring the safe and effective use of pharmaceutical drugs. The word derives from the “pharmakon” (Greek), meaning "drug" or "medicine" (the earliest form of the word is the Mycenaean Greek pa-ma-ko, attested in Linear B syllabic script).The scope of pharmacy practice includes more traditional roles such as compounding and dispensing medications, and it also includes more modern services related to health care, Including clinical services, reviewing medications for safety and efficacy, and providing drug information. Pharmacists, therefore, are the experts on drug therapy and are the primary health professionals who optimize medication use to provide patients with positive health...