Press Release

Press Release Assignment

It is important to establish credibility to help audiences accept your messages. With this in mind, please write a press release (see pp. 235-6 in Chapter 8) regarding your imaginary company's new acquisition or merger. Incorporate the 7 bullet point characteristics listed on p. 128. Indicate where you are illustrating each bullet point.

Amador's Ale,

This company is the merger of two companies Bob's Beers and Amador’s Ale.

In course of time the market share of Ale decreased day by day to wrong management of resources. This is the look fall of the company. So it was searching an appropriate company to merge to strengthen the system. It was the crucial moment of the company. At same time the company Amador’s find prospect with Ale. The company adviser evaluates the proposal and suggested that it would be profitable and beneficial strategically and from all aspects.

So the merger activity exercised and the new company became popular as Amador's Ale.

Seven Characteristics of Merger and acquisition

1. Successful companies follow a proven path of general acquisition and mergers.

2. Successful companies use initiatives or projects to perform integration, and fundamental project management techniques to manage each of the initiatives.

3. Successful companies pay meaningful attention to the match of cultures, organizations, and HR matters such as management retention.

4. Successful companies ensure that the acquisition is an integral part of overall business strategy.

5. Successful companies have full-time time resources assigned, and strong lines of executive accountability for the success of the acquisition.

6. Successful companies have discrete targets for integration activities, and relatively short-term financial objectives that are quantitative.

7. Successful companies move assertively to get the newly acquired business entity onto common business processes and...