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Date Submitted: 05/19/2016 01:41 AM
Qantas Airways Limited
Building a Stronger Qantas
August 2011
Executive Summary
Significant strategic developments announced today
Initial Phase of comprehensive plan to turnaround the Qantas International business
Building on successful Pan-Asia growth with launch of Jetstar Japan in 2012
Underpinned by flexible fleet plan, including A320 investment and deferral of A380
deliveries
Transforming Qantas International: building sustainable returns for
shareholders
Continued focus on customer excellence and premium product positioning
Confirmed intention to invest in a new premium, full-service airline based in Asia
Restructured Joint Services Agreement with British Airways
Significantly reducing capital investment by US$2.3b1 in underperforming Qantas
International
Detailed FY11 results briefing on 24 August 2011 - no change to current
earnings guidance
1. Based on A380 list prices, actual prices paid are commercial-in-confidence
2
Strategy
Deliver Sustainable Returns to Shareholders
Safety is always our first priority
Building on our strong domestic business
Profitably
building on 65%
market share
through dual
brands
Deepening FFP1
member and
partner
engagement
Growing our
portfolio of
related
businesses
Transforming
Qantas
International
Growing Jetstar
in Asia
Evolving the customer and dual brand strategy
Engaging and developing our people
1. FFP = Frequent Flyer Program
3
Building On Our Strong Domestic Business
Powerful domestic franchise underpins Group’s success
Superior in-flight experience and
on-time performance
8.0 million members
Simple, high quality product
World class customer insights
Market leader in ancillary revenue
Largest wide-body fleet
Deep home market penetration
Low cost leader
Greater frequency, biggest network
Extensive award opportunities
Strong brand & customer perception
Strongest regional franchise
Faster earn...