Iibm - Customer Relationship Management

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Customer Relationship Management

Multiple Choices:

Q1. High congruence means:

a. High probability of success

b. Low probability of success

c. Zero probability of success

d. None of the above

Q2. Novo Jim’s excellent resource book for Recency, Frequency and Monetary is:

a. Drilling high

b. Digging the top

c. Cutting edges

d. Drilling down

Q3. What stands for ‘R’ in FURPS?

a. Responsibility

b. Resource

c. Retention

d. Reliability

Q4. NAICS stands for:

a. National American Industry Coding System

b. North American Industry Cooling System

c. National American Industry Cooling System

d. North American Industry Coding System

Q5. The book ‘Reengineering the corporation’ was written by:

a. Michael Hammer and James Champy

b. Michael Champy and James Hammer

c. Michael Douglus and James Ferrari

d. Michael Ferrari and James Douglus

Q6. The book ‘Building the Data warehouse’ was written by:

a. Michael Doglus

b. James Champy

c. Bill Inmon

d. James Ferrari

Q7. Which is considered as the bible of database marketing?

a. ‘Drilling High’

b. ‘Building the Data warehouse’

c. ‘The complete database marketer’

d. ‘Drilling down’

Q8. CASE stands for:

a. Customer Aided Software Engineering

b. Computer Aided Software Engineering

c. Customer Aided System Engineering

d. Computer Aided System Engineering

Q9. What stands for ‘B’ in BBB?

a. Bail

b. Buffer

c. Bureau

d. Block

Q10. If high quality is one of the attribute then:

a. It will be suicidal to ship products with high DOA

b. It will be beneficial to ship products with high DOA

c. It will be suicidal to ship products with low DOA

d. It will be beneficial to ship products with low DOA...