Iibm - Tourism Development

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Tourism Development

Q1. ___________ are those factors that create a person’s desire to travel.

a. Travel motivation

b. Early influences

c. Tour operator

d. None

Q2. This is the modern Western style hotels seen in almost all metropolitan & other large cities as well as principal tourist centres.

a. Resort hotels

b. Commercial hotel

c. International hotels

d. Residential hotels

Q3. The companies practicing this concept think in terms of the benefits they are selling rather than the products.

a. Integrated marketing

b. Customer orientation

c. Dual-core marketing job

d. None

Q4. This segment comprises visits to relatives & friends & visits for the purpose of education, pilgrimages etc.

a. The common-interest tourist

b. The vacation tourist

c. The business tourist

d. Tourist market

Q5. The research which includes the collection & analysis of all available data, statistics & published information on tourist trends and markets.

a. Desk research

b. Field research

c. Sample surveys

d. Motivation research

Q6. ____________ is a pamphlet bound in the form of a booklet.

a. Special offers

b. Display material

c. Sales letter

d. Brochure

Q7. This part of NTO will be concerned with all those elements and activities which make up the tourism product.

a. The administration

b .The production

c. The marketing

d. Financing

Q8. When people travel outside their normal domicile to certain other areas within the country is known as

a. Domestic tourism

b. International tourism

c. Foreign tourism

d. None

Q9. This is the division or categorization of land permitting only certain kinds of use on it.

a. Creation of “honey pots”.

b. Dispersion policy

c. Zoning

d....