Tourism in Sweden

Tourism and the Travel and Tourism Industry in Sweden

2008 edition

May 2008

Contents

2 Key figures 4 Challenges and development 7 International tourism 10 The travel and tourism industry’s economy 20 Employment in the travel and tourism industry 23 Tourism in Sweden 31 Domestic tourism 34 Outbound tourism 38 Incoming tourism 43 International meetings Definitions and sources

Tourism and the travel and tourism industry in Sweden, 2008 edition ISBN 978-91-7318-403-8 Nutek, May 2008 Info. no.: 048-2008 Graphic design and layout: Ordförrådet Print run: 1,000 copies Printing: Danagårds Grafiska

Foreword

Tourism and the travel and tourism industry in Sweden

Nutek, the Swedish Agency for Economic and Regional Growth, promotes enterprise and entrepreneurship within the travel and tourism industry through boosting skills, im­ proving quality and cooperation. Nutek is responsible for statistics on tourism, and a key task is collecting and dissem­ inating information and knowledge about the development of tourism and the travel and tourism industry in Sweden. Many depend on data for making decisions. Authorities, the business community, tourism organisations, tourism consultants and research institutes often use the sources used in this publication, in addition to their own investiga­ tions, to analyse specific issues. The activities of tourists as well as the travel and tourism industry are highly complex phenomena, and there are rare­ ly any simple methods of unambiguously defining or de­ scribing them. In this publication, tourism and the travel and tourism industry are illustrated from many different perspectives, such as supply and demand, tourist expend­ iture, economics, volumes and behaviour. Here you will also find comparisons with our Nordic neighbours and with the global tourism development. The 2008 edition of Tourism and the Travel and Tourism Industry in Sweden, contains the most recently published figures from the sources used. Stockholm,...